THE ‘DILLO KIT

Narrative Support | Art Direction | Set Design | Design | Event Production

The Armadillo kit pays homage to Armadillo World Headquarters (AWHQ), an iconic and globally recognized concert venue that flourished from 1970 to 1980. Located at 525 ½ Barton Springs Road, AWHQ has been credited as a cultivator of Austin’s creative, vibrant, and “all ways welcome” spirit that earned Austin’s famous moniker as “The Live Music Capital of the World”. Famous musicians who played at AWHQ include Willie Nelson, Bruce Springsteen, Waylon Jennings, Ray Charles, Stevie Ray Vaughn, ZZ Top, Frank Zappa, members of the Grateful Dead, and The Ramones, amongst others.

“The spirit of the ‘Dillo is still alive today,” said Austin FC Minister of Culture, Matthew McConaughey. “The music, the party, the creativity, and the belief in Austin as a place where all walks of life come together to celebrate community. It’s a uniquely-Austin experience, and that spirit that was created at the ‘Dillo is alive and well at Q2 Stadium on an Austin FC matchday.”