The Armadillo Kit
Narrative Support | Art Direction | Set Design Graphic Design | Animation | Event Production
The Armadillo World Headquarters sparked the emergence of the Austin music scene between the years 1970 to 1980. An iconic venue where the “All Ways Welcome” mentality was born. Where creativity and community thrived and the best of Austin culture was lived.
Embracing Austin’s reputation as the “Live Music Capital of the World”, we at Austin FC developed a season long thematic celebrating one of our community’s primary cultural exports – music.
The Armadillo Kit was created as a medium to celebrate the spirit of this legendary venue.
Jersey Launch Party
at ACL Live
Austin FC embarked on a cultural collaboration with the original owners of Armadillo World Headquarters to host a special jersey launch party at ACL Live.
On February 15, the jersey was physically unveiled for the first time. Ray Benson and Asleep at the Wheel played a live set before introducing country artist William Beckman, local Austin hip-hop artists Kydd Jones and Blackchyl, and local DJs King Louie and Orya.
The event paid homage to AWHQ from the music, to the décor, to the food and beverages – where some got a good taste of what “The good ol’ days” of Austin were all about.
