THE ARMADILLO KIT
Narrative Support | Art Direction | Set Design | Graphic Design | Animation | Event Production
The Armadillo World Headquarters sparked the emergence of the Austin music scene between the years 1970 to 1980. An iconic venue where the “All Ways Welcome” mentality was born. Where creativity and community thrived and the best of Austin culture was lived.
Embracing Austin’s reputation as the “Live Music Capital of the World”, we at Austin FC developed a season long thematic celebrating one of our community’s primary cultural exports – music.
The Armadillo Kit was created as a medium to celebrate the spirit of this legendary venue.
JERSEY LAUNCH PARTY AT ACL LIVE
Austin FC embarked on a cultural collaboration with the original owners of Armadillo World Headquarters to host a special jersey launch party at ACL Live.
on February 15, where the jersey was physically unveiled for the first time. Ray Benson and Asleep at the Wheel, as well as country artist William Beckman, local Austin hip-hop artists Kydd Jones and Blackchyl, and DJs King Louie and Orya, all performed.
The event paid homage to AWHQ in many ways, from the music, to the décor, to the food and beverages – where some of AWHQ’s iconic food offerings were available for guests.
