The Heartbeat Kit
Narrative Support | Art Direction | Set Design
Graphic Design | Animation | Event Production
Assistant Director | Helmet Cam Operator | Talent
The Heartbeat Kit celebrates Austin FC’s vibrant fan culture and is inspired by The Heartbeat of Austin ritual performed by supporters before each home match at Q2 Stadium – helping to make Q2 Stadium the best party in Austin.
The Campaign is focused around the club’s Minister of Culture, Matthew McConaughey who headlines jersey launch video alongside fellow Austin legends like Gary Clark Jr., Jimmy Vaughn, Ray Benson, Austin FC Supporter Groups, and a host of past heartbeat ritual participants.
