Austin FC Samba

Narrative Support  |  Art Direction  |  Set Design
Graphic Design  |  Film Photography  |  Event Production

Ahead of Austin FC's first-ever playoff run in the MLS Cup Playoffs, Adidas and Austin FC link up to launch a Verde and Black Samba.

The campaign captures Austin’s unique spirit through world-renowned Chef Yoshi Okai, who sources ingredients across the city to create his masterpiece, the Austin FC SAMBA.

An exclusive launch event followed shortly after providing media, influencers and select fans an early opportunity to get their hands on the shoes before they launched publicly.